We don’t just market gyms.
We build movements.
Athlo is where performance meets creativity. We create strategy that hits hard, content that cuts through the noise and systems that scale!
The 4 Pillars of a Profitable Gym: How to Grow and Keep Members for Life
Most gym owners have the passion — but not the playbook. The global fitness market just passed $5 trillion, yet 8 out of 10 gyms still close within five years. Why? Because they’re missing the systems that turn interest into long-term membership.
In this short video, Ryan Hawkes — gym owner, consultant, and co-founder of Athlo Agency — breaks down the four essential pillars every successful fitness business needs:
- Identify and attract your ideal members
- Craft irresistible offers and campaigns
- Build seamless tech and follow-up systems
- Deliver an unforgettable member experience
Watch now to see how to align your marketing, systems, and in-person experience to grow beyond what you thought was possible — and then book your free strategy call to start building your growth engine.
Built for the Fitness Hustle
More members. More revenue. Less stress.
Your gym needs a system that works as hard as you do. We craft and launch marketing machines that don’t just flex — they deliver, filling your classes while you’re training clients and selling memberships while you’re hitting your own workout.
Financing Solutions
Industry Consulting
Get expert support to build or reinvent your gym — from concept and layout to market analysis, financial projections, and high-level coaching to accelerate growth.
Gym Design
Bring your facility to life with complete gym concept development, 3D layouts, equipment selection, space optimization, business modeling, and positioning for success.
Content Strategy
Shape a powerful brand voice, plan and script monthly creative, produce short-form videos and reels, and coach your team for authentic UGC and social content.
Social Media Management
Stay 30 days ahead with content calendars, post scheduling, captions, repurposed assets, and engagement strategies designed to grow your community.
Paid Ads and Lead Generation
Launch Meta, Google, and YouTube campaigns with high-converting landing pages, monthly offer creation, retargeting strategies, and performance-driven ad management.
CRM and Automations
Set up your CRM, automate reminders and nurturing sequences, and manage your sales pipeline with email, SMS, and team notifications — all in one streamlined system.
Analytics and Reporting
Track everything that matters: ad spend, lead sources, conversion rates, and funnel performance, with real-time dashboards and weekly reporting you can actually use.
Meet the Team Behind Your Growth Engine
Ryan Hawkes
Ryan Hawkes spent 15 years as a successful personal trainer before opening Athletic Kulture, a 22,000 sq ft fitness facility. After exiting Athletic Kulture he became a sought-after consultant, helping gym owners with their vision, design, equipment selection, branding, marketing, sales, storytelling, and leadership.
Zak O'Connor
Zak O’Connor has built a 20+ year career in software and service, beginning in SaaS business development before founding and scaling a Google Partner agency to over 100 clients and $100K+ MRR within two years. Zak has helped small businesses unlock over $15 million in funding for digital transformation through strategic marketing and technology initiatives.
Ron Squires
Ron started in corporate SaaS at 21, helping grow a five-person startup to 70 employees, leading a relocation to Arizona, and guiding the company through a successful merger. In 2013, he launched his own agency from the ground up, and by 2015, he partnered with a longtime colleague to form Web Conductors — growing the team, achieving Google Partner status, and ranking in the top 15% of agencies in the Federal CDAP program.